Wednesday, August 24, 2011

How to create a business name and logo (and how we created ours!)

Christa and I have been asked how we came up with our name 'SophiaFredricka' and what inspired the logo design so we thought we'd share it with all of you here!

Our Grandma Bahr had two beautiful middle names, Sophia and Fredaricka. She was a creative crafter and Christa and I have many fond memories making fun things with her. Naming our business after her is a great fit because of the family tie and special meaning, and SophiaFredricka has a beautiful and memorable ring to it (although, there is one downside, it can be challenging to remember exactly how to spell it - we changed the spelling to make it a tiny bit easier).

When we started talking about the logo design, we both knew we wanted the words 'SophiaFredricka' to be  prominent. We also knew we wanted something simple yet eye-catching which encompassed our concept of tradition and handmade. Together, we created the idea of an intricate frame around our name like a picture frame around a formal family portrait. We both drew a bunch of little frames in our sketch books. Christa looked over at what I drew, and pointing at one in particular said, "Thats it! It's perfect!" It was a decorative, swirly frame that had a charming hand drawn look. Then Christa wrote out 'SophiaFredricka' in her pretty hand writing.

We scanned the hand drawn images and used Photoshop to give the frame a color and add background color. Christa resized the frame and the words to fit nicely together and prepared them for our Etsy shop and blog headers.  Voila - a great, customized name and logo! You can do it too, all you need is an idea, paper, pen, scanner or digital camera, and Photoshop. We'd love to know, do you have a creative business name or logo design up your sleeve? We'd love to hear your ideas!

posted by Christa and Sarah

1 comment:

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